Needs vs Wants: Why the Difference Matters
Basem Tawadrouse Basem Tawadrouse

Needs vs Wants: Why the Difference Matters

Explore how marketing strategies differ for products classified as "needs" versus "wants" in this insightful guide. Learn how urgency, scarcity, and benefits-based advertising play pivotal roles in influencing consumer behavior. This article breaks down essential tactics to effectively market survival necessities and discretionary items while providing actionable advice to navigate an evolving marketplace. Perfect for marketers and curious consumers alike!

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The Marketing Funnel
Basem Tawadrouse Basem Tawadrouse

The Marketing Funnel

Discover how to effectively guide customers from awareness to purchase and beyond with this concise breakdown of the marketing funnel. Learn actionable strategies for each stage—Awareness, Consideration, Decision, and Post-Purchase—to boost engagement, drive conversions, and build loyal advocates for your brand. Perfect for businesses looking to optimize their marketing efforts and see results!

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